Print advertising? Online Advertising? How much does it cost?

Can you also give any ideas on special events or promotions to get customers in?

Thanks!

Personally, I believe that the entrepreneurs of today (business leaders, founders, visionaires) share virtually the same qualities as the people who created our complex civilization, explored the oceans and the unknown lands.
I think by definition, an entrepreneur is firmly convinced that success is possibly for him or her no matter what the environment is – it might require more effort, but I think all entrepreneurs believe that there are no limits to what one can accomplish, or that those limits are so high that for all practical purposes, they are limitless.

I think we have to remember something about our world today – we know a lot of things. “Exploring the unknown” has become something that is very difficult, simply because we know so much as a civilization.

But in the days when we didn’t know why the sun shone, why objects always fell down, why people died, where the ends of the earth was, almost all of the world was the unknown. Most people still today fear the unknown and change – even when our world is so well-known and understood – imagine how difficult life must have been for an average person in the past – he would not dare to venture beyond his comfort zone of what was known and accepted.
The greatly successful entrepreneurs of today were the people in our ancient civilizations that just like today, embraced uncertainty, change, and sought to master it. When most saw the world beyond what they knew with fear, those special few looked at the world beyond what they could see with anticipation and opportunity and an almost uncontrollable thirst for adventure and curiosity.

Those special people certainly were scared too – but they acted in spite of fear and embraced the unknown for what it was worth – filled with unimaginable opportunity or death and danger. We’ll never know the names of the people that created human civilization and bequeathed to our generation what we have to day.

The qualities that define entrepreneurship transcend time and circumstance. I am left to conclude that entrepreneurs, explorers, adventurers, conquerers have special qualities that allow them to become great leaders. And those billionaires we see on Forbes, they’re who created human civ!
The problem with Karl Marx’s theories is that he assumes that the existence of social classes means that there is a class struggle. There are social classes – there is no doubt about it. But the social classes emerge naturally because people are different in their will and desire and capabilities to achieve success.

Serfs weren’t resentful of their masters – serfs desired protection and security, and they received it in exchange for their freedom.

If there was really a class struggle, then why has society been able to retain a class structure for so long? Just think about this – a system that truly is in line with what the people want will last. A system that is not in line with what the people want won’t last. Social classes have lasted for ten thousand years. Communism died in less than 100. People naturally organize themselves into social classes with accordance to their personal qualities, and those in lower classes do not feel resentment.
Think about who Marx was – he was an upper class, wealthy person who didn’t have to work.

It is only the “noble” person that is trapped in his low-class circumstance that feels resentment and a burning desire to improve. That’s why successful people often come from the lower classes. But MOST people in the lower classes are followers – they are motivated not by their own dreams and passions, but by an external authority.

And if a person is inherently a follower, there is a limit to what he or she can accomplish. A person who isn’t motivated from within and doesn’t hold himself up to a high standard can only accomplish so much.

Marxism is simply a baseless, absurd theory that happened to catch on because it sounds good and seems to make sense. But remember, the most dangerous thing isn’t the lie, it’s the lie that is carefully crafted as the truth.