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		<title>D&amp;AD 09: A Selection of the Best Advertising and Design in the World</title>
		<link>http://www.tradelinkabc.com/index.php/2010/07/dad-09-a-selection-of-the-best-advertising-and-design-in-the-world/</link>
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		<pubDate>Mon, 12 Jul 2010 02:02:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[advertising]]></category>
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		<description><![CDATA[Product DescriptionThe professional&#8217;s annual – finally available to the public TASCHEN has teamed with D&#038;AD to make its previously exclusive and highly-coveted Annual – featuring the year’s best creative work – available to the public. The awards panel judges over &#8230; <a href="http://www.tradelinkabc.com/index.php/2010/07/dad-09-a-selection-of-the-best-advertising-and-design-in-the-world/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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</script></div></div><div style="width:100%;min-width:100%;"><p><a href="http://www.amazon.com/AD-09-Selection-Advertising-Design/dp/3836520834%3FSubscriptionId%3DAKIAJKYKJ6ZQPEEED2DQ%26tag%3Dgloablfriendnetw%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D3836520834" rel="nofollow"><img style="float:left;margin: 0 20px 10px 0;" src="http://ecx.images-amazon.com/images/I/41htcSgXYIL._SL160_.jpg" /></a></p>
<p><a href="http://www.tradelinkabc.com/index.php/tag/product/" class="st_tag internal_tag" rel="tag" title="Posts tagged with product">Product</a> DescriptionThe professional&#8217;s annual – finally available to the public  TASCHEN has teamed with D&#038;AD to make its previously exclusive and highly-coveted Annual – featuring the year’s best creative work – available to the public.  The awards panel judges over 20,000 works from design studios, advertising agencies, branding consultancies, film production and photographic agencies, digital media pioneers, and other creative firms from all over the globe.  Winners receive the legendary D&#038;AD Yellow Pencil Award – or in the case of exceptional and outstanding work, the rare Black Pencil Award.   The TASCHEN D&#038;AD Annual is an absolute must-have reference work for anyone interested in creativity, communication, design, or advertising.   Featuring the latest D&#038;AD award-winning work in the fields of:  Ambient, Art Direction, Book Design, Branding, Broadcast Innovations, Digital Installations, Direct, Environmental Design, Graphic Design, Illustration, Magazine &#038; Newspaper Design, Mobile Marketing, Music Videos, Online Advertising, Packaging Design, Photography, Poster Advertising, Press Advertising, <a href="http://www.tradelinkabc.com/index.php/tag/product/" class="st_tag internal_tag" rel="tag" title="Posts tagged with product">Product</a> Design, Radio, TV &#038; <a href="http://www.tradelinkabc.com/index.php/tag/cinema/" class="st_tag internal_tag" rel="tag" title="Posts tagged with cinema">Cinema</a> Advertising, TV &#038; <a href="http://www.tradelinkabc.com/index.php/tag/cinema/" class="st_tag internal_tag" rel="tag" title="Posts tagged with cinema">Cinema</a> Crafts, Viral, Websites, Writing for Advertising, and Writing for Design. </p>
<p><a href="http://www.amazon.com/AD-09-Selection-Advertising-Design/dp/3836520834%3FSubscriptionId%3DAKIAJKYKJ6ZQPEEED2DQ%26tag%3Dgloablfriendnetw%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D3836520834" title="D&#038;AD 09: A Selection of the Best Advertising and Design in the World" rel="nofollow"><b>D&#038;AD 09: A Selection of the Best Advertising and Design in the World</b></a></p>
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		<title>Social Entrepreneurs Awards 2008 &#8211; World Economic Forum Turkey 2008</title>
		<link>http://www.tradelinkabc.com/index.php/2010/06/social-entrepreneurs-awards-2008-world-economic-forum-turkey-2008/</link>
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		<pubDate>Fri, 04 Jun 2010 03:23:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Entrepreneurs]]></category>
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		<description><![CDATA[Image taken on 2008-10-30 18:17:14 by World Economic Forum.]]></description>
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		<title>Leaving Microsoft to Change the World: An Entrepreneur&#8217;s Odyssey to Educate the World&#8217;s Children</title>
		<link>http://www.tradelinkabc.com/index.php/2010/05/leaving-microsoft-to-change-the-world-an-entrepreneurs-odyssey-to-educate-the-worlds-children/</link>
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		<pubDate>Sun, 30 May 2010 13:24:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Entrepreneurs]]></category>
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		<guid isPermaLink="false">http://www.tradelinkabc.com/index.php/2010/05/leaving-microsoft-to-change-the-world-an-entrepreneurs-odyssey-to-educate-the-worlds-children/</guid>
		<description><![CDATA[ISBN13: 9780061121081 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product Description John Wood discovered his passion, his greatest success, and his life&#8217;s work not at business school or helping lead Microsoft&#8217;s charge into Asia in the 1990s &#8230; <a href="http://www.tradelinkabc.com/index.php/2010/05/leaving-microsoft-to-change-the-world-an-entrepreneurs-odyssey-to-educate-the-worlds-children/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.amazon.com/Leaving-Microsoft-Change-World-Entrepreneurs/dp/0061121088%3FSubscriptionId%3DAKIAJKYKJ6ZQPEEED2DQ%26tag%3Dgloablfriendnetw%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D0061121088" rel="nofollow"><img style="float:left;margin: 0 20px 10px 0;" src="http://ecx.images-amazon.com/images/I/516wUGcCLaL._SL160_.jpg" /></a></p>
<ul>
<li>ISBN13: 9780061121081</li>
<li>Condition: NEW</li>
<li>Notes: Brand New from Publisher. No Remainder Mark.</li>
</ul>
<p><a href="http://www.tradelinkabc.com/index.php/tag/product/" class="st_tag internal_tag" rel="tag" title="Posts tagged with product">Product</a> Description John Wood discovered his passion, his greatest success, and his life&#8217;s work not at business school or helping lead Microsoft&#8217;s charge into Asia in the 1990s but on a soul-searching trip to the Himalayas.  He made the difficult decision to walk away from his lucrative career to create Room to Read, a nonprofit organization that promotes education across the developing world.  By the end of 2007, the organization will have established over 5,000 libraries and 400 schools, and awarded long-term scholarships to more than 3,000 girls, giving more than one million children the lifelong gift of education.    If you have ever pondered abandoning your desk job for an adventure and an opportunity to give back, Wood&#8217;s story will inspire you.  He offers a vivid, emotional, and absorbing tale of how to take the lessons learned at a hard-charging company like Microsoft and <a href="http://www.tradelinkabc.com/index.php/tag/apply/" class="st_tag internal_tag" rel="tag" title="Posts tagged with Apply">apply</a> them to the world&#8217;s most pressing social problems.  Amazon. com ReviewJohn Wood discovered his passion, his greatest success, and his life&#8217;s work&#8211;not at business school or leading Microsoft&#8217;s charge into Asia in the 1990s&#8211;but on a soul-searching trip to the Himalayas.  Wood felt trapped between an all-consuming career and a desire to do something lasting and significant.  Stressed from the demands of his job, he took a vacation trekking in Nepal because a friend had told him, &#8220;If you get high enough in the mountains, you can&#8217;t hear Steve Ballmer yelling at you anymore. &#8221;         See how John Wood came to start Room to Read and write Leaving Microsoft to Change the World in this video clip: high bandwidth or low bandwidth       Instead of being the antidote to the rat race, that trip convinced John Wood to divert the boundless energy he was devoting to Microsoft into a cause that desperately needed to be addressed.  While visiting a remote Nepalese school, Wood learned that the students had few books in their library.  When he offered to run a book drive to provide the school with books, his idea was met with polite skepticism.  After all, no matter how well-intentioned, why would a successful software executive take valuable time out of his life and gather books for an impoverished school?    But John Wood did return to that school and with thousands of books bundled on the back of a yak.  And at that moment, Wood made the decision to walk away from Microsoft and create Room to Read-an organization that has donated more than 1. 2 million books, established more than 2,600 libraries and 200 schools, and sent 1,700 girls to school on scholarship-ultimately touching the lives of 875,000 children with the lifelong gift of education.     Leaving Microsoft to Change the World chronicles John Wood&#8217;s struggle to find a meaningful outlet for his managerial talents and entrepreneurial zeal.  For every high-achiever who has ever wondered what life might be like giving back, Wood offers a vivid, emotional, and absorbing tale of how to take the lessons learned at a hard-charging company like Microsoft and <a href="http://www.tradelinkabc.com/index.php/tag/apply/" class="st_tag internal_tag" rel="tag" title="Posts tagged with Apply">apply</a> them to one of the world&#8217;s most pressing problems: the lack of basic literacy. </p>
<p><a href="http://www.amazon.com/Leaving-Microsoft-Change-World-Entrepreneurs/dp/0061121088%3FSubscriptionId%3DAKIAJKYKJ6ZQPEEED2DQ%26tag%3Dgloablfriendnetw%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D0061121088" title="Leaving Microsoft to Change the World: An Entrepreneur's Odyssey to Educate the World's Children" rel="nofollow"><b>Leaving Microsoft to Change the World: An Entrepreneur&#8217;s Odyssey to Educate the World&#8217;s Children</b></a></p>
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		<title>How to Change the World: Social Entrepreneurs and the Power of New Ideas, Updated Edition</title>
		<link>http://www.tradelinkabc.com/index.php/2010/05/how-to-change-the-world-social-entrepreneurs-and-the-power-of-new-ideas-updated-edition/</link>
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		<pubDate>Tue, 04 May 2010 21:25:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[ISBN13: 9780195334760 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionHow supplies to change the world-life profiles of social entrepreneurs. The book In Search of Excellence is one of social initiatives, intertwining personal stories, anecdotes and analysis. &#8230; <a href="http://www.tradelinkabc.com/index.php/2010/05/how-to-change-the-world-social-entrepreneurs-and-the-power-of-new-ideas-updated-edition/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.amazon.com/How-Change-World-Entrepreneurs-Updated/dp/0195334760%3FSubscriptionId%3DAKIAJKYKJ6ZQPEEED2DQ%26tag%3Dgloablfriendnetw%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D0195334760" rel="nofollow"><img style="float:left;margin: 0 20px 10px 0;" src="http://ecx.images-amazon.com/images/I/51ail77JzUL._SL160_.jpg" /></a></p>
<ul>
<li>ISBN13: 9780195334760</li>
<li>Condition: NEW</li>
<li>Notes: Brand New from Publisher. No Remainder Mark.</li>
</ul>
<p><a href="http://www.tradelinkabc.com/index.php/tag/product/" class="st_tag internal_tag" rel="tag" title="Posts tagged with product">Product</a> DescriptionHow supplies to change the world-life profiles of social entrepreneurs. The book In Search of Excellence is one of social initiatives, intertwining personal stories, anecdotes and analysis. The reader will discover how one person can make a surprising difference to the world. include the case studies in the book Jody Williams, who won the Nobel Peace Prize for the international campaign against land mines, they run away by e-mail from her home Vermont, Roberto Baggio, a 31-year-old Brazilian who has established eighty schools computer in the slums of Brazil and Diana Proper, the investment banking process was used to make American corporations responsive to environmental hazards. The paperback edition is a new preface by the author, expanded as the concept of social entrepreneurship and has unfolded in recent years, including the Gates-Buffett-profit partnership, the rise of Google and the growing mainstream reporting shows about the subject. The book will also update the stories of individual social entrepreneurs that appeared in the cloth edition. Amazon. com ReviewBook description published in over twenty countries, such as the world has to change the bible for social entrepreneurship. We have found profiles men and women from around the world, innovative solutions for a variety of social and economic problems. Whether they deliver on solar energy to Brazilian villagers, or improving access to higher education in the United States, work, social entrepreneurs, offer groundbreaking solutions designed to change lives. Discover amazing facts about social entrepreneurs from author David Bornstein According to a recent Harris Poll, a whopping 97% of Generation Y are looking for work, which allows them to &#8220;influence the world.&#8221; emerged in recent years, courses in social entrepreneurship or centers in over 250 universities and colleges such as Harvard Business School, the Yale School of Management, Duke, NYU Stern &amp; Wagner, Wharton, Oxford and Stanford. Teach for America received 25,000 applications for 3,700 slots in 2008, an increase of more than one third compared to 2007. Applied in Ivy League schools like Yale, Cornell, Dartmouth and nearly 10% of all graduates to the program. In the past two years, the Acumen Fund, an organization that social entrepreneurs, the big problems with the business solutions (such as mosquito nets, water purification, Housing loans to solve), received more than 1,000 applications from top-ranking companies for supporting students only 15 scholarship positions. created the list of top business entrepreneurs who are either high in full-time or a significant amount of time for social entrepreneurship impressive: Pierre Omidyar, founder of eBay, Omidyar Network, to &#8220;enable an individual self-empowerment on a global scale.&#8221; Jeff Skoll, co-founder of ebay is running, Participant Productions, the socially conscious films like &#8220;An Inconvenient Truth and Good Night and Good Luck makes. Bill Gates, Microsoft has left to pursue a full-time career in philanthropy. Warren Buffett recently donated 30000000000 $ to the Gates Foundation. William Draper, one of the largest venture capitalists in Silicon Valley, a new Draper Richards Foundation Social is to assist entrepreneurs. Klaus Schwab, founder of the World Economic Forum (Davos), founded the Schwab Foundation for Social Entrepreneurship. Sergey Brin and Larry Page, Google co-founder, Google created. org, which supports social entrepreneurs and has raised more than $ 1000000000. Legendary venture capitalist John Doerr has made efforts to raise $ 100,000,000 to micro-credit. The Grameen Bank, the leading example of social entrepreneurs worldwide, was awarded the Nobel Peace Prize in 2006. The Bridgespan Group, a consulting group that advises social entrepreneurs, received 1800 applications for 18 jobs in 2006.</p>
<p><a href="http://www.amazon.com/How-Change-World-Entrepreneurs-Updated/dp/0195334760%3FSubscriptionId%3DAKIAJKYKJ6ZQPEEED2DQ%26tag%3Dgloablfriendnetw%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D0195334760" title="How to Change the World: Social Entrepreneurs and the Power of New Ideas, Updated Edition" rel="nofollow"><b>How to Change the World: Social Entrepreneurs and the Power of New Ideas, Updated Edition</b></a></p>
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		<title>Winners the Social Entrepreneur Award &#8211; Latin America 2010 &#8211; World Economic Forum on Latin America 2010</title>
		<link>http://www.tradelinkabc.com/index.php/2010/04/winners-the-social-entrepreneur-award-latin-america-2010-world-economic-forum-on-latin-america-2010/</link>
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		<pubDate>Sat, 10 Apr 2010 03:22:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[Image taken on 2010-04-08 12:35:37 by World Economic Forum.]]></description>
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		<title>Decode the Basics of Ecommerce Solution</title>
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		<pubDate>Sun, 21 Mar 2010 11:15:29 +0000</pubDate>
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		<guid isPermaLink="false">http://www.tradelinkabc.com/index.php/2010/03/decode-the-basics-of-ecommerce-solution/</guid>
		<description><![CDATA[&#13; Let us begin by understanding the meaning of ecommerce solution. Ecommerce stands for electronic commerce. Ecommerce can broadly be defined as the use of electronic networks to exchange information, products, services and payments for different commercial and communication purposes &#8230; <a href="http://www.tradelinkabc.com/index.php/2010/03/decode-the-basics-of-ecommerce-solution/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>&#13;<br />
              Let us begin by understanding the meaning of ecommerce solution.  Ecommerce stands for electronic commerce.  Ecommerce can broadly be defined as the use of electronic networks to exchange information, products, services and payments for different commercial and communication purposes between individuals and business <a href="http://www.tradelinkabc.com/index.php/tag/organizations/" class="st_tag internal_tag" rel="tag" title="Posts tagged with Organizations">organizations</a>. .  &#13;</p>
<p>Internet is elementary and indispensable tool for ecommerce business nowadays.  In consumer market, ecommerce business is pertaining to buying and selling products.  But in corporate sector, ecommerce business has played a crucial role for communicating and collaborating with business partners. &#13;</p>
<p>To be at par and stand competitive in this evolving business industry, a business must be able to adapt itself with the evolving demands in technology.  Most of the business transactions are being done online.  To address this important issue, we have a solution in store &#8212; call it ecommerce.  Coming to its reach and extent,  ecommerce solutions  allow customers and business owners to buy or sell out their products worldwide.  Ecommerce business can be conducted from any nook and corner of the world.  Ecommerce business can be conducted 24/7.  But there is much more to ecommerce solutions than simply being a tool for purchasing goods and services electronically. &#13;</p>
<p>Ecommerce has leveled the platform for all business entities around the globe &#8212; be it, small- or mid-sized business houses to large corporate ones.  Here we can easily say that ecommerce is a convergence of various technologies and these technologies are a basic driving factor for the exponential growth of ecommerce solutions. &#13;</p>
<p>Ecommerce solutions involve affecting factors like:&#13;</p>
<p>*	Target market identification &#13;</p>
<p>*	Concentration of online activity for particular business.  &#13;</p>
<p>*	Getting qualified traffic from consumers.  &#13;</p>
<p>*	Converting visit to your website into business &#13;</p>
<p>*	Great ROI (return on investment)&#13;</p>
<p>Talking of its domain, ecommerce web solutions also entail a list of services enumerated as below:&#13;</p>
<p>*	Ecommerce web design&#13;</p>
<p>*	Ecommerce software solution&#13;</p>
<p>*	Ecommerce content management&#13;</p>
<p>*	Ecommerce shopping cart software&#13;</p>
<p>*	Ecommerce website development&#13;</p>
<p>*	Ecommerce package&#13;</p>
<p>*	Ecommerce solution&#13;</p>
<p>In today&#8217;s technology-driven times, ecommerce solutions serve businesses worldwide.  Various diverse <a href="http://www.tradelinkabc.com/index.php/tag/organizations/" class="st_tag internal_tag" rel="tag" title="Posts tagged with Organizations">organizations</a> globally are being served by exclusive ecommerce website design and custom software development.  This includes the design and development of an entire ecommerce website along with a database of products, <a href="http://www.tradelinkabc.com/index.php/tag/product/" class="st_tag internal_tag" rel="tag" title="Posts tagged with product">product</a> information and <a href="http://www.tradelinkabc.com/index.php/tag/product/" class="st_tag internal_tag" rel="tag" title="Posts tagged with product">product</a> search, order processing and payment systems, etc. &#13;</p>
<p>Ecommerce solutions are designed with the sole objective of benefiting your business by:&#13;</p>
<p>*	Increasing sales revenue&#13;</p>
<p>*	Improving client service&#13;</p>
<p>*	Strengthening brand image&#13;</p>
<p>*	Reducing operational expenses&#13;</p>
<p>So by now you must have got a clear picture of ecommerce solutions.  And you must have also realized that ecommerce solutions are always available at your service for minimizing the time for marketing, grabbing customers and achieving unparalleled and optimized growth. &#13;</p>
<p>Be ready to get hold of success with ecommerce solutions!           </p>
]]></content:encoded>
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		<title>Broward begins online foreclosure auctions March 30</title>
		<link>http://www.tradelinkabc.com/index.php/2010/03/broward-begins-online-foreclosure-auctions-march-30/</link>
		<comments>http://www.tradelinkabc.com/index.php/2010/03/broward-begins-online-foreclosure-auctions-march-30/#comments</comments>
		<pubDate>Sun, 21 Mar 2010 11:14:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.tradelinkabc.com/index.php/2010/03/broward-begins-online-foreclosure-auctions-march-30/</guid>
		<description><![CDATA[Broward begins online foreclosure auctions March 30 County will charge $60 fee for automating sales Broward County begins online foreclosure auctions March 30, a move expected to clear the backlog of cases and attract people worldwide who can now bid &#8230; <a href="http://www.tradelinkabc.com/index.php/2010/03/broward-begins-online-foreclosure-auctions-march-30/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><b>Broward begins online foreclosure auctions March 30</b><br />
County will charge $60 fee for automating sales Broward County begins online foreclosure auctions March 30, a move expected to clear the backlog of cases and attract people worldwide who can now bid on properties from home.</p>
<p>Read more on <a rel="nofollow" href="http://www.sun-sentinel.com/fl-online-foreclosure-auction-20100319,0,5306246.story?track=rss">Sun-Sentinel</a></p>
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		</item>
		<item>
		<title>What did entrepreneurs do before there was a capitalistic economy?</title>
		<link>http://www.tradelinkabc.com/index.php/2010/03/what-did-entrepreneurs-do-before-there-was-a-capitalistic-economy/</link>
		<comments>http://www.tradelinkabc.com/index.php/2010/03/what-did-entrepreneurs-do-before-there-was-a-capitalistic-economy/#comments</comments>
		<pubDate>Sat, 20 Mar 2010 01:23:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.tradelinkabc.com/index.php/2010/03/what-did-entrepreneurs-do-before-there-was-a-capitalistic-economy/</guid>
		<description><![CDATA[We often think of entrepreneurs as business visionaries, but what did people with pronounced entrepreneurial traits do when there wasn&#8217;t a capitalistic economy? Were they leaders of their tribes, explorers, hunters, conquerers? Or are those billionaires that are on the &#8230; <a href="http://www.tradelinkabc.com/index.php/2010/03/what-did-entrepreneurs-do-before-there-was-a-capitalistic-economy/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>We often think of entrepreneurs as business visionaries, but what did people with pronounced entrepreneurial traits do when there wasn&#8217;t a capitalistic economy?  Were they leaders of their tribes, explorers, hunters, conquerers?  Or are those billionaires that are on the Forbes 400 just lucky &#8211; they were born in an era in which it was possible to make lots of money?</p>
<p>Personally, I believe that the entrepreneurs of today (business leaders, founders, visionaires) share virtually the same qualities as the people who created our complex civilization, explored the oceans and the unknown lands.<br />
I think by definition, an entrepreneur is firmly convinced that success is possibly for him or her no matter what the environment is &#8211; it might require more effort, but I think all entrepreneurs believe that there are no limits to what one can accomplish, or that those limits are so high that for all practical purposes, they are limitless. </p>
<p>I think we have to remember something about our world today &#8211; we know a lot of things.   &#8220;Exploring the unknown&#8221; has become something that is very difficult, simply because we know so much as a civilization. </p>
<p>But in the days when we didn&#8217;t know why the sun shone, why objects always fell down, why people died, where the ends of the earth was, almost all of the world was the unknown.   Most people still today fear the unknown and change &#8211; even when our world is so well-known and understood &#8211; imagine how difficult life must have been for an average person in the past &#8211; he would not dare to venture beyond his comfort zone of what was known and accepted.<br />
The greatly successful entrepreneurs of today were the people in our ancient civilizations that just like today, embraced uncertainty, change, and sought to master it.   When most saw the world beyond what they knew with fear, those special few looked at the world beyond what they could see with anticipation and opportunity and an almost uncontrollable thirst for adventure and curiosity. </p>
<p>Those special people certainly were scared too &#8211; but they acted in spite of fear and embraced the unknown for what it was worth &#8211; filled with unimaginable opportunity or death and danger.   We&#8217;ll never know the names of the people that created human civilization and bequeathed to our generation what we have to day. </p>
<p>The qualities that define entrepreneurship transcend time and circumstance.   I am left to conclude that entrepreneurs, explorers, adventurers, conquerers have special qualities that allow them to become great leaders.   And those billionaires we see on Forbes, they&#8217;re who created human civ!<br />
The problem with Karl Marx&#8217;s theories is that he assumes that the existence of social <a href="http://www.tradelinkabc.com/index.php/tag/classes/" class="st_tag internal_tag" rel="tag" title="Posts tagged with Classes">classes</a> means that there is a class struggle.   There are social <a href="http://www.tradelinkabc.com/index.php/tag/classes/" class="st_tag internal_tag" rel="tag" title="Posts tagged with Classes">classes</a> &#8211; there is no doubt about it.   But the social <a href="http://www.tradelinkabc.com/index.php/tag/classes/" class="st_tag internal_tag" rel="tag" title="Posts tagged with Classes">classes</a> emerge naturally because people are different in their will and desire and capabilities to achieve success. </p>
<p>Serfs weren&#8217;t resentful of their masters &#8211; serfs desired protection and security, and they received it in exchange for their freedom. </p>
<p>If there was really a class struggle, then why has society been able to retain a class structure for so long?  Just think about this &#8211; a system that truly is in line with what the people want will last.   A system that is not in line with what the people want won&#8217;t last.   Social <a href="http://www.tradelinkabc.com/index.php/tag/classes/" class="st_tag internal_tag" rel="tag" title="Posts tagged with Classes">classes</a> have lasted for ten thousand years.   Communism died in less than 100.   People naturally organize themselves into social <a href="http://www.tradelinkabc.com/index.php/tag/classes/" class="st_tag internal_tag" rel="tag" title="Posts tagged with Classes">classes</a> with accordance to their personal qualities, and those in lower <a href="http://www.tradelinkabc.com/index.php/tag/classes/" class="st_tag internal_tag" rel="tag" title="Posts tagged with Classes">classes</a> do not feel resentment.<br />
Think about who Marx was &#8211; he was an upper class, wealthy person who didn&#8217;t have to work. </p>
<p>It is only the &#8220;noble&#8221; person that is trapped in his low-class circumstance that feels resentment and a burning desire to improve.   That&#8217;s why successful people often come from the lower <a href="http://www.tradelinkabc.com/index.php/tag/classes/" class="st_tag internal_tag" rel="tag" title="Posts tagged with Classes">classes</a>.   But MOST people in the lower <a href="http://www.tradelinkabc.com/index.php/tag/classes/" class="st_tag internal_tag" rel="tag" title="Posts tagged with Classes">classes</a> are followers &#8211; they are motivated not by their own dreams and passions, but by an external authority. </p>
<p>And if a person is inherently a follower, there is a limit to what he or she can accomplish.   A person who isn&#8217;t motivated from within and doesn&#8217;t hold himself up to a high standard can only accomplish so much. </p>
<p>Marxism is simply a baseless, absurd theory that happened to catch on because it sounds good and seems to make sense.   But remember, the most dangerous thing isn&#8217;t the lie, it&#8217;s the lie that is carefully crafted as the truth. </p>
]]></content:encoded>
			<wfw:commentRss>http://www.tradelinkabc.com/index.php/2010/03/what-did-entrepreneurs-do-before-there-was-a-capitalistic-economy/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<title>Improvement of Customer Service in Retail Businesses</title>
		<link>http://www.tradelinkabc.com/index.php/2010/03/improvement-of-customer-service-in-retail-businesses/</link>
		<comments>http://www.tradelinkabc.com/index.php/2010/03/improvement-of-customer-service-in-retail-businesses/#comments</comments>
		<pubDate>Fri, 19 Mar 2010 11:17:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Customer Service]]></category>
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		<guid isPermaLink="false">http://www.tradelinkabc.com/index.php/2010/03/improvement-of-customer-service-in-retail-businesses/</guid>
		<description><![CDATA[&#13; Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â  One of the major reasons businesses fail today is due to poor customer service. When a retail business is born, its main objective is to gain and build a strong customer base. Many businesses today are successful because &#8230; <a href="http://www.tradelinkabc.com/index.php/2010/03/improvement-of-customer-service-in-retail-businesses/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>&#13;<br />
              Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â  One of the major reasons businesses fail today is due to poor customer service.  When a retail business is born, its main objective is to gain and build a strong customer base.  Many businesses today are successful because of this strong customer base.  Businesses advertise on radio, television and newspapers all the time.  Huge budgets are spent on commercials.  It is not the advertising on television or in newspapers that will retain the customer.  It is the ability of management and its staff to retain those customersÃ‚Â Ã‚Â  that will contribute to the success of the business.  A bad taste or feeling left with a customer at any time would leave a lasting impression.  Therefore, the business must always provide excellent customer service, no matter the situation.  It is always important to leave a good impression with your customers. Ã‚Â  The old adage is correct:Ã‚Â  The customer is always right!  Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â  The impact of customer service is especially noticeable at the front counter.  This is the first place a customer goes to make an inquiry and where the customer checks out. Ã‚Â  It is the last place they go before leaving the retail store.  It is said &#8220;the first impression is usually the last impression. &#8221; A study was done in June, 2000 by Bain &amp; Company, Mainspring with over 2000 customers in three retail segments: apparel, groceries, and consumer electronic/ appliances.  It showed that 10 percent of customers would rather shop online because they believe they would get better and faster service just with the interaction on the internetÃ¢Â€Â¦ no telephone conversation, no long queues at the retail stores.  Ã‚Â The study cites that a 20 percent increase in customer satisfaction generates a 5 percent increase in customer loyalty and a 20 percent increase in profits.  Bain and Mainspring found that the level and quality of customer support was the top-ranked factor driving repeat purchases by customers.  &#8220;Companies that are able to maintain their loyal customers and keep them there with a superior value proposition have a huge built-in advantage over pure <a href="http://www.tradelinkabc.com/index.php/tag/plays/" class="st_tag internal_tag" rel="tag" title="Posts tagged with Plays">plays</a>&#8221; said Darrell Rigby, director at Bain &amp; Company.  &#8220;They need to focus on getting the basics right: superior service leads to satisfied customers; satisfied customers lead to referrals and referrals are the most effective way to build an unmatchable customer base. &#8220;Ã‚Â  The study that was conducted by Bain &amp; Company highlights the following as a way of improving on poor customer service: Identify your best customer segment and understand their needs precisely. Ã‚Â  It is important to note that not all customers are profitable.  Hence, tailor your offer to your best customers.  Make sure to understand what your best customers really need and why they are no longer customers.  Use available technology to improve customer service and management cost: A self served checkout area could help to enhance the service offering to customers, reduce long lines on the checkout areas while keeping costs down.  Customers can check-out on their own without waiting for store employees to ring up the sales and finish the transaction ;thus, reducing overhead in the store.  (www. retailindustry. ) Tackle company traditions that threaten implementation of service initiative. Some retail businesses have ingrained behaviors and attitudes that hinder delivering superior customer service.  Implementing new ideas focused on the customer may be difficult until those old beliefs are buried.  Appointing a customer service champion at the board level can help infuse new thinking into the company.  Linking rewards to service measures can create some momentum behind the implementation. (www. retailindustry. com) Retail businesses need to train, train and re-train employees on the best methods of treating customers.  It is important to note that when someone walks into a store that there is potential for making money.  The employees should try and see how best to help the customer.  Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â  Delivering Fast and Friendly Service Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â  Exxon Mobil is an industry leader in each of its core businesses and has an unmatched array of proprietary technologies aimed at increasing the productivity of its assets and employees.  The company conducts business in almost 200 countries and territories around the globe. Ã‚Â  It has established a new definition for world-class scale and efficiency in the fuel marketing business.  Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â  There are ways in which a retail business is able to improve its poor customer service. Ã‚Â  The study that follows is research on Exxon Mobil store #26885. Ã‚Â  Methods were discovered in how the company was able to improve its customer service.  Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â  Exxon Mobil Company operated Retail Store in 2007 and rolled out its tool called the &#8220;TRI MASTER III&#8221; (Fast and Friendly Service).  This tool addresses the issue of customer service starting with the frontline employees who face these customers every day.  To help bring this information to the store, the company required all the managers and district managers to undergo the same training.  They will in turn train the sales team members to be effective in delivering quality customer service.  They were trained in all aspects of customer service.  It ranged from the image of the location, clean and attractive facilities, neatly kept uniforms expected from the employees and quality fresh foodÃ‚Â Ã‚Â  available from the location.  Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â  The tool pointed out 6-steps to customerÃ¢Â€Â™s satisfaction which are as follows: Make the Customer Feel Welcome Be Energetic and Helpful Acknowledge Customers in Line Provide Fast Transactions Close the Sale Accurately Thank the customer.  Prior to rolling out the &#8220;TRI MASTER III&#8221; program, the company had another customer service program G. U. E. S. T: Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â  Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â  Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â  G &#8211; GREET customers with a hello and offer to help.  Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â  U &#8211; UNDERSTAND if customers voice a concern or need Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â  E &#8211; EYE CONTACT when listening or speaking to customers Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â  S &#8211; SMILE whenever customers see you Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â  T- THANK customers for their business Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â  The G. U. E. S. T program was a good tool but not effective until the introduction of &#8220;TRI MASTER III&#8221; and the training of all the employees.  There was also a deadline in place by the company to have everyone trained and ready to go.  The introduction of the customer service tool, &#8220;TRI MASTER III&#8221; helped improve the mystery shop results greatly and there was good feedback from all employees.  Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â  Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â Ã‚Â            </p>
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		<title>Entrepreneur</title>
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		<pubDate>Fri, 19 Mar 2010 03:26:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[&#13; Entrepreneurs- The Best Ten Most Flourishing Entrepreneurs in the 20th Century That We Should Research and WhySelecting the top ten most successful entrepreneurs in the last century is very subjective. Some persons measure importance on net worth alone while &#8230; <a href="http://www.tradelinkabc.com/index.php/2010/03/entrepreneur/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>&#13;<br />
              Entrepreneurs- The Best Ten Most Flourishing Entrepreneurs in the 20th Century That We Should Research and WhySelecting the top ten most successful entrepreneurs in the last century is very subjective.  Some persons measure importance on net worth alone while others measure how meaningful the entrepreneurÃ¢Â€Â™s efforts have grown to be.  The finest way to actually select the best group is to mix the two.  Following is a list of ten crazily successful entrepreneurs who are acknowledged as icons all over the world.  Their lucrative accounts are nothing short of astonishing and are the material dreams are made of.  1.  Bill Gates2.  Michael Dell3.  Larry Ellison4.  Ted Turner5.  Phil Knight6.  Vince McMahon7.  Rupert Murdoch8.  Steve Jobs9.  Oprah Winfrey10.  Martha StewartReaching for the StarsWhy are these persons so successful? Why are they unique? What makes them shine? Whilst the products they present, their private lives, their upbringing and even their business approaches contrast greatly, all of these persons have established empires that will exist for a very long time.  They are all self-<a href="http://www.tradelinkabc.com/index.php/tag/developed/" class="st_tag internal_tag" rel="tag" title="Posts tagged with Developed">developed</a> persons that did not use a family name or exclusive favors to find success.  They all possess a relentless drive to be successful. Dreaming the Unachievable DreamWhen we observe these persons to understand where their excellence rests and what we should be taught by them, there are some qualities that should be observed.  Every one of them are real achievers.  Ã¢Â€ÂœNoÃ¢Â€Â simply isnÃ¢Â€Â™t an answer they will agree to, if they see something they think has to be Ã¢Â€Âœyes. Ã¢Â€Â They are persistent and never renounce on their purpose.  If a door closes on them, they simply discover another solutionÃ¢Â€Â”even if they have to make up that solution!Making Dreams Come TrueClearly all of these successful entrepreneurs are not inactive ersons, nevertheless very frequently we take this truth for granted.  Lots of individuals expect to be a massive success in their business projects without actually working especially hard.  None of these individuals are what they are now by resting on their laurels or hoping for someone else to get things done.  They sacrificed everything for their business ambitions and lived each breath working to move one step forward.  While all successful entrepreneurs are certainly intensely competitive, they are still flexible enough to correct as and when required.  We can all be trained by studying these persons and how they attained the top quantity of success that they did.  Not only are these traits significant for business success, but without question are fantastic skills to study and traits to hold to be successful in any expression of life. www. Younentrepreneur. com/Entrepreneur. html           </p>
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		<title>Power That an Ecommerce Website Can Bring</title>
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		<pubDate>Thu, 18 Mar 2010 11:18:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.tradelinkabc.com/index.php/2010/03/power-that-an-ecommerce-website-can-bring/</guid>
		<description><![CDATA[&#13; eCommerce internet solution is proving its significance in the world of business for the last few years. It has become equally beneficial for entities involved, customers as well as companies who are providing ecommerce solutions. The ratio of providing &#8230; <a href="http://www.tradelinkabc.com/index.php/2010/03/power-that-an-ecommerce-website-can-bring/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>&#13;<br />
              eCommerce internet solution is proving its significance in the world of business for the last few years.  It has become equally beneficial for entities involved, customers as well as companies who are providing ecommerce solutions.  The ratio of providing satisfaction to customers by ecommerce solution providers in the business world is measured unequal or it varies due to many factors.  &#13;<br />
Global business world is the blend of big business players as well small companies, both are providing ecommerce solutions to their customers at their respective levels.  Every company wants to expand their business and internet is the best way to expose products and services and to reach out the customers spread all over the online business sphere.  Good technically sound, interactive design, smooth navigation, error-free payment system is some of the qualities or properties of good ecommerce website that helps the companies for exposing their products &amp; services to achieve maximum level of customer satisfaction.  &#13;<br />
Many studies all over the business world use to conclude variety of results over the concept of ecommerce.  Many of them conduct studies with company point of view, such as they use to research on companies ecommerce websites, there are many issues like whether the website is exactly according to company? Whether it is able to gather the potential customer base? Whether the ecommerce website of the company functioning properly?&#13;<br />
On the other hand there are also studies conducted on the customer satisfaction, customer complains about ecommerce solutions provided to them, customers good and bad experiences about ecommerce internet solutions as well as variety of customer views about visualization of the ecommerce website and online security of the personal information.  &#13;<br />
Hence it is concluded by various studies, ecommerce websites are playing key role in between company and customer.  Ecommerce website provides the power to both the entities involved, companies need to develop well functioning ecommerce websites and customers expect excellent services from the company and more from their ecommerce website which is main mode of interaction between them.  &#13;<br />
&#13;<br />
Power that ecommerce website can bring to business and to achieve highest level of customer satisfaction depends on professional business web design.  A website demands for the professional design that makes selling process easy for customers, design of the website is most responsible factor for ecommerce success.  Professional design <a href="http://www.tradelinkabc.com/index.php/tag/plays/" class="st_tag internal_tag" rel="tag" title="Posts tagged with Plays">plays</a> great role in any companyâ€™s ecommerce website that helps in gathering customers from the online market.  &#13;<br />
For the success of the ecommerce website there are few important tips that should come under consideration of ecommerce solution providers:&#13;<br />
Regular watch on visitorâ€™s expectations from your ecommerce website &#13;<br />
    Keep essential, useful and limited information on the website &#13;<br />
    Well planned website &#13;<br />
    User friendly website &#13;<br />
    Easy to load website &#13;<br />
    Search engine friendly design &#13;<br />
Companies providing ecommerce solutions should understand the value of professional design that gives power to their websites to drive sales.  &#13;<br />
Online security of the information is another big issue for the ecommerce solution providers.  Error full ecommerce website is the big constraint in the success of online business today.  There must be online security for attracting more and more customers to ecommerce websites, error-free shopping cart that provides security to personal information of the customers is very essential for the success of online business.  &#13;<br />
Â &#13;<br />
Among various effecting factors to ecommerce business websites a â€œprofessional ecommerce designâ€ and â€œerror free shopping cartâ€ <a href="http://www.tradelinkabc.com/index.php/tag/plays/" class="st_tag internal_tag" rel="tag" title="Posts tagged with Plays">plays</a> significance role in the world of ecommerce business.  Perfect ecommerce website brings great power to ecommerce business in the global online business environment.  &#13;<br />
&#13;<br />
Â            </p>
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		<title>E-Commerce 2010</title>
		<link>http://www.tradelinkabc.com/index.php/2010/03/e-commerce-2010/</link>
		<comments>http://www.tradelinkabc.com/index.php/2010/03/e-commerce-2010/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 11:18:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.tradelinkabc.com/index.php/2010/03/e-commerce-2010/</guid>
		<description><![CDATA[Product Description This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerceâ€”technology change, business development, and social issuesâ€”to provide a coherent conceptual framework for understanding the field. The Revolution is Just Beginning; E-commerce Business Models and Concepts; The &#8230; <a href="http://www.tradelinkabc.com/index.php/2010/03/e-commerce-2010/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.amazon.com/E-Commerce-2010-6th-Kenneth-Laudon/dp/0136100570%3FSubscriptionId%3DAKIAJKYKJ6ZQPEEED2DQ%26tag%3Dgloablfriendnetw%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D0136100570" rel="nofollow"><img style="float:left;margin: 0 20px 10px 0;" src="http://ecx.images-amazon.com/images/I/51jjGBU4MoL._SL160_.jpg" /></a></p>
<p><a href="http://www.tradelinkabc.com/index.php/tag/product/" class="st_tag internal_tag" rel="tag" title="Posts tagged with product">Product</a> Description This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerceâ€”technology change, business development, and social issuesâ€”to provide a coherent conceptual framework for understanding the field.   The Revolution is Just Beginning; E-commerce Business Models and Concepts; The Internet and World Wide Web: E-commerce Infrastructure; Building an E-commerce Website; Online Security and Payment Systems; E-commerce Marketing Concepts; E-commerce Marketing <a href="http://www.tradelinkabc.com/index.php/tag/communications/" class="st_tag internal_tag" rel="tag" title="Posts tagged with Communications">Communications</a>; Ethical, Social, and Political Issues in E-commerce; Online Retailing and Services; Online Content and Media; Social Networks, Auctions, and Portals; B2B E-commerce: Supply Chain Management and Collaborative CommerceMARKET: For anyone looking for an up-to-date book that covers the three major driving forces behind e-commerce, technology change, business development, and social issues, to provide a coherent conceptual framework for understanding the field. </p>
<p><a href="http://www.amazon.com/E-Commerce-2010-6th-Kenneth-Laudon/dp/0136100570%3FSubscriptionId%3DAKIAJKYKJ6ZQPEEED2DQ%26tag%3Dgloablfriendnetw%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D0136100570" title="E-Commerce 2010 " rel="nofollow"><b>E-Commerce 2010 </b></a></p>
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		<title>The Career Makeover: 7 Steps to Achieving Your Goals</title>
		<link>http://www.tradelinkabc.com/index.php/2010/03/the-career-makeover-7-steps-to-achieving-your-goals/</link>
		<comments>http://www.tradelinkabc.com/index.php/2010/03/the-career-makeover-7-steps-to-achieving-your-goals/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 11:16:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.tradelinkabc.com/index.php/2010/03/the-career-makeover-7-steps-to-achieving-your-goals/</guid>
		<description><![CDATA[&#13; Makeovers on television shows and in magazines are enticing for women the world over. Of course the reason they are so popular, is because the idea of getting a fresh start in life is a golden key we have &#8230; <a href="http://www.tradelinkabc.com/index.php/2010/03/the-career-makeover-7-steps-to-achieving-your-goals/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>&#13;<br />
              Makeovers on television shows and in magazines are enticing for women the world over.  Of course the reason they are so popular, is because the idea of getting a fresh start in life is a golden key we have all dreamt about at one time or another.  No matter what their lives are like, everyone has something they wish could be different Ã¢Â€Â“ their home, their body, their friends, and even their career.  Career makeovers are not a new concept and if you think about it, making over your career will automatically set a chain reaction in motion that will affect all aspects of your life, particularly those that are unsatisfactory.  If youÃ¢Â€Â™ve ever changed jobs or industries, worked with a recruiter, drafted a new resume or pursued additional education to increase your job prospects or opportunities, youÃ¢Â€Â™ve already taken steps to improve or Ã¢Â€Âœmake overÃ¢Â€Â your career. Here are some ideas which can take your career makeover to a whole new level!1.  Look inside yourself.  How do you perceive yourself? Are you confident? Do you like yourself? Are you proud of your accomplishments? What is your attitude to life, on working, on the value that you bring to your job? How do you feel about your career? Do you feel in control of your future? Working on your Ã¢Â€Âœinner selfÃ¢Â€Â is of critical importance when it comes to creating a career makeover.  If your internal thoughts are not consistent with the actions that you need to take, youÃ¢Â€Â™ll continually feel a sense of disconnect.  Others will feel it too.  All change starts on the inside.  If you need support in this area, consider counseling or coaching, whichever is most appropriate for your situation.  Until the inner issues are resolved or healed, it can be very challenging to take the necessary steps that lead to a fulfilling career.  2.  Get balanced.  A key component of effectively managing your career starts with managing your time efficiently.  Do you keep your work life separate from your home life? Do you take work home in the evenings or weekends? Do you talk about work ALL THE TIME? Do you take time to recharge your batteries so that you feel refreshed? This is probably one of the most difficult areas when it comes to career makeovers.  It takes a lot of courage to Ã¢Â€Âœdraw the lineÃ¢Â€Â when it comes to balancing your life.  Many women feel that if they donÃ¢Â€Â™t give everything to their job, then they wonÃ¢Â€Â™t have a job, yet, the opposite is actually true.  If youÃ¢Â€Â™re working for a company which does not allow you to set boundaries around your time, you WILL burn out.  Before this happens it is probably best that you start looking for a new position.  ItÃ¢Â€Â™s a difficult choice to make, but ultimately itÃ¢Â€Â™s up to you to set boundaries around what types of treatment you will accept from others Ã¢Â€Â“ including your employer.  If you canÃ¢Â€Â™t achieve work/life balance in your current job, you will never be able to give it your best, simply because you will not be at your best which in turn will affect your future career prospects.  3.  Get your relationships in check.  They say birds of a feather flock together.  Are your friends dragging you down? ( I was told my friends were holding me back by a naturopath when I was in my early 20Ã¢Â€Â™s I was VERY angry with him and protective of my friends Ã¢Â€Â“ but a year later when I had taken a grip of my life and moved on, I realized he had been completely right!) Is your network of friends and associates supportive of you and your goals, or are they constantly telling you that your dreams are too lofty? Do they drag you into their gossip or do they inspire you with thoughtful conversation? In essence your ambition can be affected by the people around you and because of this your personal and professional relationships will have a tremendous influence on your career success.  Therefore, to get your relationships in check, evaluate your friendships and acquaintances.  It might be time to start gently letting go of some of the relationships that arenÃ¢Â€Â™t serving you, which will allow you to fill the empty spaces with new friends who will support you.  Make sure youÃ¢Â€Â™re forging relationships with the people who see your value, and surround yourself with mentors who are helpful in assisting you to move forward. 4.  Begin with a vision.  Having an idea of where you want to go is one of the most important steps in your career makeover.  Until you know where you want to be or what you want to have, itÃ¢Â€Â™s impossible to decide on the correct steps to get you there.  How do you envision your ideal life? What type of job would make you happy? What brings you the most joy? What type of position would you like to see yourself working in 5 years time? Give yourself permission to think about what you really want, dare to dream a little.  Remember what seems impossible today is only so because you havenÃ¢Â€Â™t had the opportunity to break the journey from here to there down into manageable chunks Ã¢Â€Â“ now you are ready to start working on your career makeover. 5.  Be the change.  Once you have a vision of what you think you might want.  ItÃ¢Â€Â™s now time to assess where you are now.  What are your strengths and your weaknesses? What skills do you have? Which ones will you need in order to achieve your career vision? You need to know where you are now versus where you want to be in the future.  The rest is about managing the Ã¢Â€ÂœgapÃ¢Â€Â in between.  Here is where the career makeover really takes place and this is the secret to making it possibleÃ¢Â€Â¦6.  Start at the end and work backwards.  Imagine you have your dream job and are living your dream life.  What was the final step you had to take to make this all possible, now what was the step before that? Work this process through until you arrive back at where you are today.  Now you are aware of these steps, you know what you have to do to achieve your goals in manageable chunks.  Your next course of action is to develop a plan for achieving these goals thereby giving each part of the process a timeline. 7.  Now hone your skills.  One of the most obvious ways to create a career makeover is to work on your skills.  Whether you go back to school to earn an advanced degree or take training <a href="http://www.tradelinkabc.com/index.php/tag/classes/" class="st_tag internal_tag" rel="tag" title="Posts tagged with Classes">classes</a> here and there, anything that you can do to improve yourself can benefit your career.  Learn more about your industry; attend conferences where you can keep abreast of the latest trends.  Network with possible mentors.  Buy books written by leaders in your field.  Read industry periodicals and other materials that deep your knowledge.  Check with your human resources department to find out what types of internal training opportunities are available.  Take advantage of your companyÃ¢Â€Â™s tuition reimbursement programs.  Continuing your education is essential no matter how you do it.  Studying will not be a chore.  If you are doing work you love you will be passionate about absorbing as much information about your field as you can!And finally plan for the future.  No matter who you are or whom you know, you career will have its ups and downs.  These days itÃ¢Â€Â™s unrealistic to think youÃ¢Â€Â™ll have a job for life.  You might be transferred, demoted, or get a new boss that you donÃ¢Â€Â™t enjoy.  You could even lose your job because of a downturn in your industry.  These are realities of work life today.  To lessen the possibility of your becoming an economic statistic itÃ¢Â€Â™s always a good idea to have options.  This means you need to think about your exit plan.  What would you do if you wanted to leave, or lost your job for whatever reason? Even the people who are happy in their jobs today should have an exit strategy, so take my advice and start working on it now.  DonÃ¢Â€Â™t wait until itÃ¢Â€Â™s too late and youÃ¢Â€Â™re in panic mode.  In conclusion, always remember, no matter what career or life choices you make, ALL women need a strategic career plan.  Your career makeover is ultimately your responsibility.  You are the master of your life and itÃ¢Â€Â™s up to you to make a plan.  Once you have a clear plan, take the steps that lead you to fulfilling your ultimate vision.  One powerful way of helping you stay on track is by working with a coach who can help you make the transition more quickly.  A good coach gives you support you need, helps you to stay focused and on track.  With proper guidance, you will quickly find yourself achieving your career goals.            </p>
]]></content:encoded>
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		<title>Open Question: What is the best excuse for getting beat up by a girl?</title>
		<link>http://www.tradelinkabc.com/index.php/2010/03/open-question-what-is-the-best-excuse-for-getting-beat-up-by-a-girl/</link>
		<comments>http://www.tradelinkabc.com/index.php/2010/03/open-question-what-is-the-best-excuse-for-getting-beat-up-by-a-girl/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 00:10:20 +0000</pubDate>
		<dc:creator>Yahoo! Answers: Search for</dc:creator>
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		<guid isPermaLink="false">http://answers.yahoo.com/question/index?qid=20100317171020AAT0qh9</guid>
		<description><![CDATA[
	I hate to admit it, but I got beat up by a girl once. It was in sixth grade. Neither of us knew how to fight, so we just stood toe to toe and traded punches. I hate to admit it, but her punches hurt; my head was ringing. So I tried to take her down to the ground. As we were tussling, she nailed me with a knee in the balls. I fell right to the ground hoping there would be some way I could bounce back. Instead, she just sort of pinned me to the ground in a headlock and unloaded into my face with her other hand. Everyone was laughing their a**es off at me. I heard someone ask who the boy was that was getting beat up by a girl; then I heard my name and knew my rep was ruined.
Everyone acts like I am the biggest wuss in the world bc I got beat up by a girl. I can't believe I am the only guy this has ever happened to. I also think this girl could beat up some of the guys that rip on me for losing to her.  How do I best deflect ridicule?

a) She kicked me in the balls, that doesn't really count as getting beat up
b) I wasn't really trying because she's a girl
c) I bet she could beat you up too

PS I know guys shouldn't fight girls and needless to say I would not do it again - no need to post that comment

 <a href="http://www.tradelinkabc.com/index.php/2010/03/open-question-what-is-the-best-excuse-for-getting-beat-up-by-a-girl/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>	I hate to admit it, but I got beat up by a girl once. It was in sixth grade. Neither of us knew how to fight, so we just stood toe to toe and traded punches. I hate to admit it, but her punches hurt; my head was ringing. So I tried to take her down to the ground. As we were tussling, she nailed me with a knee in the balls. I fell right to the ground hoping there would be some way I could bounce back. Instead, she just sort of pinned me to the ground in a headlock and unloaded into my face with her other hand. Everyone was laughing their a**es off at me. I heard someone ask who the boy was that was getting beat up by a girl; then I heard my name and knew my rep was ruined.<br />
Everyone acts like I am the biggest wuss in the world bc I got beat up by a girl. I can&#8217;t believe I am the only guy this has ever happened to. I also think this girl could beat up some of the guys that rip on me for losing to her.  How do I best deflect ridicule?</p>
<p>a) She kicked me in the balls, that doesn&#8217;t really count as getting beat up<br />
b) I wasn&#8217;t really trying because she&#8217;s a girl<br />
c) I bet she could beat you up too</p>
<p>PS I know guys shouldn&#8217;t fight girls and needless to say I would not do it again &#8211; no need to post that comment</p>
]]></content:encoded>
			<wfw:commentRss>http://www.tradelinkabc.com/index.php/2010/03/open-question-what-is-the-best-excuse-for-getting-beat-up-by-a-girl/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Advertising &#8211; Precious Information Or Vicious Manipulation?</title>
		<link>http://www.tradelinkabc.com/index.php/2010/03/advertising-precious-information-or-vicious-manipulation/</link>
		<comments>http://www.tradelinkabc.com/index.php/2010/03/advertising-precious-information-or-vicious-manipulation/#comments</comments>
		<pubDate>Wed, 17 Mar 2010 11:17:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.tradelinkabc.com/index.php/2010/03/advertising-precious-information-or-vicious-manipulation/</guid>
		<description><![CDATA[&#13; Is advertising the ultimate means to inform and help us in our everyday decision-making or is it just an excessively powerful form of mass deception used by companies to persuade their prospects and customers to buy products and services &#8230; <a href="http://www.tradelinkabc.com/index.php/2010/03/advertising-precious-information-or-vicious-manipulation/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>&#13;<br />
              Is advertising the ultimate means to inform and help us in our everyday decision-making or is it just an excessively powerful form of mass deception used by companies to persuade their prospects and customers to buy products and services they do not need? Consumers in the global village are exposed to increasing number of advertisement messages and spending for advertisements is increasing accordingly.  It will not be exaggerated if we conclude that we are &#8216;soaked in this cultural rain of marketing <a href="http://www.tradelinkabc.com/index.php/tag/communications/" class="st_tag internal_tag" rel="tag" title="Posts tagged with Communications">communications</a>&#8217; through TV, press, <a href="http://www.tradelinkabc.com/index.php/tag/cinema/" class="st_tag internal_tag" rel="tag" title="Posts tagged with cinema">cinema</a>, Internet, etc.  (Hackley and Kitchen, 1999).  But if thirty years ago the marketing communication tools were used mainly as a <a href="http://www.tradelinkabc.com/index.php/tag/product/" class="st_tag internal_tag" rel="tag" title="Posts tagged with product">product</a>-centered tactical means, now the promotional mix, and in particular the advertising is focused on signs and semiotics.  Some argue that the marketers&#8217; efforts eventually are &#8220;turning the economy into symbol so that it means something to the consumer&#8221; (Williamson, cited in Anonymous, Marketing <a href="http://www.tradelinkabc.com/index.php/tag/communications/" class="st_tag internal_tag" rel="tag" title="Posts tagged with Communications">Communications</a>, 2006: 569).  One critical consequence is that many of the contemporary advertisements &#8220;are selling us ourselves&#8221; (ibid. ) The abovementioned process is influenced by the commoditisation of products and blurring of consumer&#8217;s own perceptions of the companies&#8217; offering.  In order to differentiate and position their products and/or services today&#8217;s businesses employ advertising which is sometimes considered not only of bad taste, but also as deliberately intrusive and manipulative.  The issue of bad advertising is topical to such extent that organisations like Adbusters have embraced the tactics of subvertising &#8211; revealing the real intend behind the modern advertising.  The Adbusters magazine editor-in-chief Kalle Lason commented on the corporate image building communication activities of the big companies: &#8220;We know that oil companies aren&#8217;t really friendly to nature, and tobacco companies don&#8217;t really care about ethics&#8221; (Arnold, 2001).  On the other hand, the &#8220;ethics and social responsibility are important determinants of such long-term gains as survival, long-term profitability, and competitiveness of the organization&#8221; (Singhapakdi, 1999).  Without <a href="http://www.tradelinkabc.com/index.php/tag/communications/" class="st_tag internal_tag" rel="tag" title="Posts tagged with Communications">communications</a> strategy that revolves around ethics and social responsibility the concepts of total quality and customer relationships building become elusive.  However, there could be no easy clear-cut ethics formula of marketing <a href="http://www.tradelinkabc.com/index.php/tag/communications/" class="st_tag internal_tag" rel="tag" title="Posts tagged with Communications">communications</a>.  ADVERTISING &#8211; PRESCIOUS INFORMATION OR VICIOUS MANIPULATION? In order to get insights into the consumer perception about the role of advertising we have reviewed a number of articles and conducted four in-depth interviews.  A number of research papers reach opposed conclusions.  These vary from the ones stating that &#8220;the ethicality of a firm&#8217;s behavior is an important consideration during the purchase decision&#8221; and that consumers &#8220;will reward ethical behavior by a willingness to pay higher prices for that firm&#8217;s <a href="http://www.tradelinkabc.com/index.php/tag/product/" class="st_tag internal_tag" rel="tag" title="Posts tagged with product">product</a>&#8221; (Creyer and Ross Jr. , 1997) to others stressing that &#8220;although consumers may express a desire to support ethical companies, and punish unethical companies, their actual purchase behaviour often remains unaffected by ethical concerns&#8221; and that &#8220;price, quality and value outweigh ethical criteria in consumer purchase behaviour&#8221; (Carrigan and Attalla, 2001).  Focusing on the advertising as the most prominent marketing communication tool we have constructed and conducted an interview consisting of four themes and nine questions.  The conceptual frame of this paper is built on these four themes.  THEME I.  The Ethics in Advertising The first theme comprises two introductory questions about the ethics in advertising in general.  I. A.  How would you define the ethics in advertising? The term ethics in business involves &#8220;morality, organisational ethics and professional deontology&#8221; (Isaac, cited in Bergadaa&#8217;, 2007).  Every industry has its own guidelines for the ethical requirements.  However, the principal four requirements for marketing <a href="http://www.tradelinkabc.com/index.php/tag/communications/" class="st_tag internal_tag" rel="tag" title="Posts tagged with Communications">communications</a> are to be legal, decent, honest and truthful.  Unfortunately, in a society where the course of action of the companies is determined by profit targets the use of marketing <a href="http://www.tradelinkabc.com/index.php/tag/communications/" class="st_tag internal_tag" rel="tag" title="Posts tagged with Communications">communications</a> messages &#8220;may constitute a form of social pollution through the potentially damaging and unintended effects it may have on consumer decision making&#8221; (Hackley and Kitchen, 1999).  One of the interviewed respondents stated that &#8220;the most successful companies do no need ethics in their activities because they have built empires. &#8221; Another view is that &#8220;sooner or later whoever is not ethical will face the negative consequences. &#8221; I. B.  What is your perception of the importance of ethics in advertising? The second question is about the importance of being moral when communicating with/to your target audiences and the way consumers/customers view it.  In different research papers we have found quite opposing conclusions.  Ethics of business seems to be evaluated either as very important in the decision making process or as not really a serious factor in this process.  An example of rather extreme stance is that &#8220;disaster awaits any brand that acts cynically&#8221; (Odell, 2007).  It may seem obvious that the responsibility should be carried by the advertiser because &#8220;his is the key responsibility in keeping advertising clean and decent&#8221; (Bernstein, 1951).  On the other hand the companies&#8217; actions are defined by the &#8220;the canons of social responsibility and good taste&#8221; (ibid. ).  One of the interviewees said: &#8220;The only responsible for giving decent advertising is the one who profits at the end.  Company&#8217;s profits should not be at the expense of society. &#8221; Another one stated that &#8220;our culture and the level of societal awareness determine the good and bad in advertising&#8221;.  The increased importance of marketing <a href="http://www.tradelinkabc.com/index.php/tag/communications/" class="st_tag internal_tag" rel="tag" title="Posts tagged with Communications">communications</a> ethics is underscored by the need of applying more dialogical, two-way <a href="http://www.tradelinkabc.com/index.php/tag/communications/" class="st_tag internal_tag" rel="tag" title="Posts tagged with Communications">communications</a> approaches.  The &#8220;demassification technologies have the potential to facilitate dialogue&#8221;, but the &#8220;monologic&#8221; attitude is still the predominant one (Botan, 1997).  Arnold (2001) points out the cases of Monsanto and Esso which had to pay &#8220;a price for its [theirs] one-way <a href="http://www.tradelinkabc.com/index.php/tag/communications/" class="st_tag internal_tag" rel="tag" title="Posts tagged with Communications">communications</a> strategy&#8221;.  In this train of thought we may review ethics in advertisements from two different perspectives as suggested by our respondents and different points of view in the reviewed papers.  The first one is that it is imperative to have one common code of ethics imposed by the law.  The other affirms the independence and responsibility of every industry for setting its own standards.  THEME II.  Which type of regulation should be the leading one in the field of advertising? The next theme directs the attention towards the regulation system which should be the primary one.  Widely accepted opinion is that both self regulation and legal controls should work in synergy.  In other words the codes of practice are meant to complement the laws.  However, in certain countries there are stronger legal controls over the advertising, e. g.  in Scandinavia.  On the other hand the industry&#8217;s self regulation is preferred in the Anglo-Saxon world.  Still, not everyone agrees with the laissez-faire concept.  One of our respondents said: &#8220;I believe governments should impose stricter legal frame and harsher punishment for companies which do not comply with the law. &#8221; Needless to say, the social acceptability varies from one culture/country to another.  At the end of the day &#8220;good taste or bad is largely a matter of the time, the place, and the individual&#8221; (Bernstein, 1951).  It would be also probably impossible to set clear-cut detailed rules in the era of Internet and interactive TV.  Therefore, both types of regulation should be applied with the ultimate aim of reaching balance between the sacred right of freedom of choice and information and minimizing possible widespread offence.  Put differently, the goal is synchronising the &#8220;different ethical frameworks&#8221; of marketers and &#8220;others in society&#8221; in order to fill the &#8220;ethics gap&#8221; (Hunt and Vitell, 2006).  THEME III.  Content of Advertisements.  Probably the most controversial issue in the field of marketing <a href="http://www.tradelinkabc.com/index.php/tag/communications/" class="st_tag internal_tag" rel="tag" title="Posts tagged with Communications">communications</a> is the content of advertisements.  Nwachukwu et al.  (1997) distinguish three areas of interest in terms of ethical judgment of ads: &#8220;individual autonomy, consumer sovereignty, and the nature of the <a href="http://www.tradelinkabc.com/index.php/tag/product/" class="st_tag internal_tag" rel="tag" title="Posts tagged with product">product</a>&#8221;.  The individual autonomy is concerned with advertising to children.  Consumer sovereignty deals with the level of knowledge and sophistication of the target audience whereas the ads for harmful products are in the centre of public opinion for a long time.  We have added two more perspectives to arrive at five questions in the conducted interviews.  The first one concerns the advertisement that imply sense of guilt and praise affluence that in the most cases cannot be achieved and the second one is about advertisements stimulating desire and satisfaction through acquisition of material goods.  III. A.  What is your attitude towards the advertisement of harmful products? A typical example is the advertisement of cigarettes.  Nowadays we cannot see slogans like &#8220;Camel Agrees with Your Throat&#8221; (Chickenhead, accessed 25th September 2007) or &#8220;Chesterfield &#8211; Packs More Pleasure &#8211; Because It&#8217;s More Perfectly Packed!&#8221; (Chickenhead, accessed 25th September 2007).  The general advertisement, sponsorship and other marketing <a href="http://www.tradelinkabc.com/index.php/tag/communications/" class="st_tag internal_tag" rel="tag" title="Posts tagged with Communications">communications</a> means are already prohibited to be used by cigarette producers.  Surprisingly, most of the answers of the respondents were not against the cigarettes advertisement.  One of the respondents said: &#8220;People are well informed about the consequences of smoking so it is a matter of personal choice. &#8221; As with many other contemporary products the shift in <a href="http://www.tradelinkabc.com/index.php/tag/communications/" class="st_tag internal_tag" rel="tag" title="Posts tagged with Communications">communications</a> messages for cigarettes is oriented towards symbol and image building.  The same can be said for the alcohol ads.  A well-known example of emotional advertising is the Absolut Vodka campaign.  From Absolut Nectar, through Absolut Fantasy to Absolut World the Swedish drink actually aims to be Absolut. . .  Everything.  Advertising of hazardous products is even more harshly criticised when it is aimed at audiences with low individual autonomy, i. e.  children.  Two main issues in this respect are the manipulation of cigarettes and alcohol as &#8220;the rite of passage into adulthood&#8221; and the fact that &#8220;sales of health-hazardous products (alcohol, cigarettes) develop freely without much disapproval&#8221; (Bergadaa, 2007).  III. B.  What is your attitude towards the advertisement to children? Children are not only customers, but also consumers, influencers and users in the family Decision-Making Unit (DMU).  Additional difficulty is that they are too impressionable to be deciders in the DMU.  At the same time it is not a secret that marketers <a href="http://www.tradelinkabc.com/index.php/tag/apply/" class="st_tag internal_tag" rel="tag" title="Posts tagged with Apply">apply</a> &#8220;the same basic strategy of trying to sell the parent through the child&#8217;s insistence on the purchase&#8221; (Bernstein, 1951).  It is not a surprise then that &#8220;spending on advertising for children has increased five-fold in the last ten years and two thirds of commercials during child television programs are for food products&#8221; (Bergadaa 2007).  In the US alone children represent a direct purchases market of $24 billion worth (McNeal cited in Bergadaa, 2007) which certainly is on the top of the agendas of many companies.  While exploiting children&#8217;s decision-making immaturity advertisers often go too far in dematerialising their products and &#8220;teleporting children out of the tangible and into the virtual world of brand names&#8221; (Bergadaa 2007).  Teenage virtual worlds like Habbo where snack food brands run advertising campaigns are already a fact of life (Goldie, 2007).  The imaginative worlds are popular not only online.  Hugely successful for creating a fantasy world is Mc Donald&#8217;s.  The company tops the European list of kids&#8217; advertisers while more than half of the children&#8217;s adverts are for junk food.  In some countries there are harsher restrictions to the children advertising.  â€¢ &#8220;Sweden and Norway do not permit any television advertising to be directed towards children under 12 and no adverts at all are allowed during children&#8217;s programmes. â€¢ Australia does not allow advertisements during programmes for pre-school children. â€¢ Austria does not permit advertising during children&#8217;s programmes, and in the Flemish region of Belgium no advertising is permitted 5 minutes before or after programmes for children. â€¢ Sponsorship of children&#8217;s programmes is not permitted in Denmark, Finland, Norway and Sweden while in Germany and the Netherlands, although it is allowed, it is not used in practice. &#8221; (McSpotlight, accessed 20th September 2007).  According to a research by Roberts and Pettigrew (2007) the most frequent themes in children advertising are &#8220;grazing, the denigration of core foods, exaggerated health claims, and the implied ability of certain foods to enhance popularity, performance and mood. &#8221; But the junk food is not the only reason for parents&#8217; preoccupation.  According to a study of Kaiser Family Foundation (Dolliver, 2007) parents are concerned about the amount of advertising of the following products (in order of importance): toys, video games, clothing, alcohol/beer, movies, etc.  The interviewed respondents were unanimous: &#8220;The advertising to children should be strictly monitored. &#8221; Similar results were obtained in surveys by Rasmussen Reports and Kaiser Family Foundation.  Nevertheless, the legal means are just one part of the children&#8217;s protection.  The other part involves &#8220;the decision-making responsibility of parents and teachers&#8221; which is &#8220;to assist their children in developing a skeptical attitude to the information in advertising&#8221; (Bergadaa 2007).  The marketers themselves should also be involved in shaping the moral system of our future and &#8220;each brand should have its own deontology &#8211; a code of practice regarding children &#8211; rather than rely on industry codes&#8221; (Horgan, 2007).  III. C.  Do you think there are many misleading, exaggerating and confusing advertisements.  Are many ads promising things that are not possible to achieve? It will not be exaggerated to state that advertising is in a sense &#8220;salesmanship addressed to masses of potential buyers rather than to one buyer at a time&#8221; (Bernstein, 1951).  Since &#8220;salesmanship itself is persuasion&#8221; (ibid. ) we cannot merely blame advertisers for pursuing their sales goals.  However, in the last twenty years or so advertisers have increasingly applied semiotics in their messages and as a consequence ads have begun to function more and more as symbols.  One extreme case in this stream of advertising is the creation of idealised image of a person who uses the advertised <a href="http://www.tradelinkabc.com/index.php/tag/product/" class="st_tag internal_tag" rel="tag" title="Posts tagged with product">product</a>.  Bishop (2000) draws our attention to two &#8220;typical representatives of self-identity image ads&#8221; which entice consumers to project the respective images to themselves through use of the products: &#8211; &#8220;The Beautiful Woman&#8221;;- &#8220;The Sexy Teenagers.  Through setting of such stereotypes advertisers not only mislead the public and exaggerate the effects of products but also provoke low self-esteem in consumers.  At the same time they promise results that in most cases are simply impossible to achieve.  Instead of promoting &#8220;&#8216;glamorous&#8217; anorexic body images&#8221; communication messages should use &#8220;varied body types&#8221; and should drop the idea of the &#8220;impossible physical body images&#8221; (Bishop, 2000).  To question III. C one of the respondents commented: &#8220;The customers of these products [the ones advertised through thin models] are mostly people who do not have the same physical characteristic.  For me, this type of advertising is deliberately aimed at people to make them feel not complete, far from attractive social outsiders. &#8221; However, another interviewed stated that: &#8220;every person has his own way of evaluating what is believable and what is misleading.  Consumers are enough sophisticated to know what is exaggerated. &#8221; Similarly, Bishop (2000) concludes that &#8220;image ads are not false or misleading&#8221;, and &#8220;whether or not they advocate false values is a matter for subjective reflection. &#8221; The author argues that image ads do not interfere with our internal autonomy and if people are misled, it is because they want it.  It is all about our free choice of behaviour and no advertisement can modify our desires.  Perhaps, the truth lies somewhere in-between the two extreme positions.  III. D.  What is your attitude towards advertisement that imply sense of guilt, and praise affluence that in the most cases cannot be achieved? A more specific case of controversial advertising is the one used to &#8220;promote not so much self indulgence as self doubt&#8221;; the one that &#8220;seeks to create needs, not to fulfill them: to generate new anxieties instead of allaying old ones&#8221; (Hackley and Kitchen, 1999).  A response of our interviewee reads: &#8220;It is not only a matter of advertising.  It has to do with the social inequality and the desire to possess what you can not. &#8221; Hackley and Kitchen (1999) refer to this discrepancy as to &#8220;when reality does not match the image of affluence and the result is a subjective feeling of dissonance&#8221;.  The issue could be elaborated further through the next question.  III. E.  Are advertisements stimulating desire and satisfaction through acquisition of material goods moral? We live in a society which is more or less marked by materialism.  Advertisements are often blamed to fuel consumption which is allegedly leading to happiness.  The role of promoting satisfaction through acquisition of material goods has become so important that currently the &#8220;media products are characterised by relativism, irony, self referentiality and hedonism&#8221; (Hackley and Kitchen, 1999).  Is the popular saying &#8220;those who die with most toys win&#8221; really a motivator in consumers&#8217; behavior and could consumption be the cure of emotional dissonance? This seems to be the case provided a brand succeeds to enter in the evoked set of consumer choices.  This new &#8220;kind of materialism&#8221; goes hand in hand with &#8220;the emergence of individualism via sheer hedonism along with narcissism and selfishness&#8221; (Bergadaa 2007).  THEME IV.  Is the quantity of advertisements justified? IV. A.  Do you think there is too much advertising? An audit of food advertising aimed at children in Australia by Roberts and Pettigrew (2007) revealed that &#8220;28. 5 hours of children&#8217;s television programming sampled contained 950 advertisements. &#8221; Actually, we all are being bombarded by ads on TV, Internet, print media, etc.  The amount and content of marketing <a href="http://www.tradelinkabc.com/index.php/tag/communications/" class="st_tag internal_tag" rel="tag" title="Posts tagged with Communications">communications</a> messages puts the consumer&#8217;s information processing capacity to a test.  The exposure to marketing data overload often leads to diluted consumer&#8217;s selective perception.  Whether our responses are circumscribed by &#8220;confusion, existential despair, and loss of moral identity&#8221; or we &#8220;adapt constructively to the [<a href="http://www.tradelinkabc.com/index.php/tag/communications/" class="st_tag internal_tag" rel="tag" title="Posts tagged with Communications">communications</a>] Leviathan and become intelligent, cynical, streetwise&#8221; (Hackley and Kitchen, 1999) is a question open to debate.  Two opposite streams of attitudes were produced in our research.  One stance is concerned with the undue quantity of advertisement.  The other stream proclaims that &#8220;If there is an advertisement, so it is justified by a need. &#8221; We agree that the <a href="http://www.tradelinkabc.com/index.php/tag/communications/" class="st_tag internal_tag" rel="tag" title="Posts tagged with Communications">communications</a> overload may indeed have &#8220;pervasive effect on the social ecology of the <a href="http://www.tradelinkabc.com/index.php/tag/developed/" class="st_tag internal_tag" rel="tag" title="Posts tagged with Developed">developed</a> world&#8221; (Hackley and Kitchen, 1999).  If the increasing communication pollution is not managed properly by both legal and industry points of view yet again the advertising will manage &#8220;to hoist its foot to its own mouth and kick out a couple of its own front teeth&#8221; (Bernstein, 1951).  CONCLUSION In preparation of this paper we have used qualitative depth interviews in order to get insights for what actual customers opine.  We have also substantiated our presentation with references to a number of influential articles in the field of ethics in marketing <a href="http://www.tradelinkabc.com/index.php/tag/communications/" class="st_tag internal_tag" rel="tag" title="Posts tagged with Communications">communications</a>.  Generally, our respondents as well as various authors have taken two opposing stances.  The first one affirms that ethics in marketing <a href="http://www.tradelinkabc.com/index.php/tag/communications/" class="st_tag internal_tag" rel="tag" title="Posts tagged with Communications">communications</a> matters considerably, whereas the other one downsizes the importance of ethics, thereby stressing the role of other factors in consumer decision-making, i. e.  price, brand loyalty, convenience, etc.  Marketers should understand their &#8220;responsibility for the emerging portrait of future society&#8221; (Bergadaa 2007).  Not only there is a need of legal ethical frame but also professional ethical benchmarks and deontology should be in place.  One of the main challenges is to avoid creating &#8220;a happy customer in the short term&#8221;, because &#8220;in the long run both consumer and society may suffer as a direct result of the marketer&#8217;s actions in &#8216;satisfying&#8217; the consumer&#8221; (Carrigan and Attalla, 2001).  The strength of the advertisement influence exerted on consumers is only one part of the equation.  On the other hand we may affirm that consumers are not morally subservient and according to the information process models there is a natural cognitive defense.  The <a href="http://www.tradelinkabc.com/index.php/tag/communications/" class="st_tag internal_tag" rel="tag" title="Posts tagged with Communications">communications</a> tools &#8220;offer us a theatre of our own imagination&#8221; (Hackley and Kitchen, 1999).  Consequently, we accept the reality in terms of our own experiences.  In this sense marketers do not create reality &#8211; they are simply a mirror of the society.  We may argue that unfortunately this is not always the case.  Advertising is often deservedly seen as the embodiment of consumer freedom and choice.  Notwithstanding this important role, when the choice is &#8220;between one candy bar and another, the latest savoury snack or sweetened breakfast cereal or fast food restaurant&#8221; (McSpotlight, accessed 20th September 2007) it represents anything else but not an alternative and certainly not a healthy one.  The words of Bernstein (1951), said fifty-six years ago are still very much a question of present interest: &#8220;It is not true that if we &#8216;save advertising, we save all,&#8217; but it seems reasonable to assume that if we do not save advertising, we might lose all. &#8221; REFERENCES:Anonymous (2006).  Module Book 6, Marketing <a href="http://www.tradelinkabc.com/index.php/tag/communications/" class="st_tag internal_tag" rel="tag" title="Posts tagged with Communications">Communications</a>, University of Leicester. Arnold, M.  (2001).  Walking the Ethical Tightrope (Marketing Corporate Social Responsibility), Marketing, 7/12/1001, p.  17. Bergadaa M.  (2007).  Children and Business: Pluralistic Ethics of Marketers, Society and Business Review, Vol.  2, No.  1, pp.  53-73. Bernstein, S.  R.  (1951).  Good Taste in Advertising, Harvard Business Review, Vol.  29, No.  3, pp.  42-50. Bishop, J.  D.  (2000).  Is Self-Identity Image Advertising Ethical?, Business Ethics Quarterly, Vol.  10, No.  2, pp.  371-398. Botan, C.  (1997).  Ethics in Strategic Communication Campaigns: The Case for a New Approach to Public Relations, Journal of Business Communication, Vol.  34, No.  2, pp.  188-202. Carrigan, M.  and Attalla, A.  (2001).  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Ethical Perspectives on the Postmodern <a href="http://www.tradelinkabc.com/index.php/tag/communications/" class="st_tag internal_tag" rel="tag" title="Posts tagged with Communications">Communications</a> Leviathan, Journal of Business Ethics, Vol.  20, No.  1, pp.  15-26. Horgan, S.  (2007).  Online Brands Need Their Own Ethical Guidelines, Marketing Week, Vol.  30, No.  26, p.  30. Hunt, S.  D.  and Vitell, S.  J.  (2006).  The General Theory of Marketing Ethics: A Revision and Three Questions, Journal of Macromarketing; Vol.  26, No.  2, pp.  143-153. McSpotlight, &#8216;Advertising to children, UK the worst in Europe&#8217; Online.  Available at: mcspotlight. org/media/press/food_jan97. html, (accessed 20th September 2007). Nwachukwu, S. L. S, Vitell, Jr.  S. J. , Gilbert, F. W. , Barnes, James H.  (1997).  Ethics and Social Responsibility in Marketing: An Examination of the Ethical Evaluation of Advertising Strategies, Journal of Business Research, Vol.  39, No.  2, pp.  107-118. Odell, P.  (2007).  Marketing under the Influence, Promo, Vol.  20, No.  6, p.  27. Roberts, M.  and Pettigrew, S.  (2007).  A Thematic Content Analysis of Children&#8217;s Food Advertising, International Journal of Advertising, Vol.  26, No.  3, pp.  357-367. Singhapakdi, A.  (1999).  Perceived Importance of Ethics and Ethical Decisions in Marketing,Journal of Business Research, Vol.  45, No.  1, pp.  89-99. Stanford University, &#8216;Alcoholic Advertisements&#8217;.  Online.  Available at: stanford. edu/class/linguist34/advertisements/alcohol ads/index. htm, (accessed 20th September 2007). Vintage Virginia Slims, Online.  Available at: freenet-homepage. de/mshel120/vintage/vintage-vs. html, (accessed 25th September 2007).            </p>
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